He made clothes from animal skins, speared fish with homemade lances, foraged for cabbage and black plums, and built a shelter of pimento wood.

FORBES: Castaway

Don't be lulled by the folksy tales of pimento cheese sandwiches and free parking: The Masters is a thoroughly modern, high-tech, sponsorship-soaked event, eager to wield its influence.

WSJ: Jason Gay: Augusta Opens a Door

"Surely, by now, visions of dogwoods and azaleas are dancing in your head and you can almost taste the pimento cheese sandwiches, " Golf Pride says in promoting its new, limited-edition, green-and-white grips.

WSJ: Augusta: Look but Don't Touch

The NBA in the time of Jordan was at its zenith as a cultural force and a ratings behemoth, capable of drawing in what television people call "casual viewers, " who didn't know a pick and roll from a pimento roll, but who nonetheless turned on Jordan and the Chicago Bulls when they were winning championships.

CNN: Jordan at 50: A celebration of ruthlessness