Or the year the premiere of a documentary called "American Pimp" attracted a handful of real pimps and their entourages, causing a near-riot when there weren't enough seats.

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Things got better after Three 6 Mafia won Best Song, giving both Stewart and most of the other presenters something to riff on - primarily the title of their song, It's Hard Out Here For A Pimp.

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As any executive would do at a launch event, Chou went on to pimp the highlights of the One: BlinkFeed (live feed of ambient information), BoomSound (dual front-facing loudspeaker) and Zoe (multimedia gallery and editor on steroids).

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Along with the spots there will be 11 celebrity endorsements by the likes of Enrique Iglesias and Shaggy, two documentaries about climate change and an eco-friendly episode of Pimp My Ride in which a '65 Chevy Impala gets an 800-horsepower diesel engine that runs on biodiesel.

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It instead makes its own content--primarily reality shows like Laguna Beach and Pimp My Ride--and finds itself in the same quandary as other owners of entertainment assets: struggling to find a way of maintaining control of its product when so much of it can be had for nothing on the Internet.

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She also went to the streets of Baltimore and met people like Skinny "Rim" Davenport, who'd been a pimp in the '20s, and Freddie Green, and friends from all sorts of aspects of Billie's life, and she interviewed them, tape-recorded the interviews, transcribed the tapes, and worked on the book, more or less, for 10 years.

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