When they arrived, one prisoner was made to cut a pink ribbon for the cameras.
But what many brands have already learned is that it takes more than putting a pink ribbon on your package to drive decision-making.
Intersecond's bags bore a pink ribbon symbol containing an exclamation mark.
"I have some friends who will wear green pants, a pink ribbon belt, yellow shirt, light blue bow tie and navy jacket part of pulling it off is the attitude, " he says.
Sure, that pink ribbon is universally recognized as a symbol for breast cancer awareness, and millions of people display it proudly to show their support and encourage greater attention to the cause.
There are millions of cause marketing campaigns out there, each with their own pledge of giving and awareness for different causes so as a business owner and a patron, it may be well worth your time and money to pick the one with the little pink ribbon.
That pink, including the iconic little pink ribbon, has maintained its status as one of the most powerful branding apps of all time can be credited to the tenacity and single-mindedness of those who support this purpose, which happens to be everyone from football players to yogurt-eaters.
FORBES: In The Pink: A Branding App Strong Enough To Weather Political Storms
While speaking at a 2009 Prostate Cancer Foundation event, I made a promise to more than 100 of the best prostate cancer researchers of the world: "I will make certain that, in my lifetime, I will get a blue ribbon out there to match every pink ribbon!"
Which of Khlomeister's costumes was your (least) fave: Green lace gift pouch, inexplicable black wetsuit, or pink and gold Christmas ribbon?
She tells CNN that her group believes the KFC campaign is based in "pinkwashing" -- putting a pink, cancer-awareness ribbon on products that are bad for health.
When wearing a conservative look khaki pants, white shirt and a blue blazer Mr. Murray may add spark with a colorful grosgrain-ribbon belt in pink or green, sometimes bearing embroidered whales or boats or a patchwork madras pattern.
Machynlleth has been draped in pink since her mother launched a ribbon appeal to support the search for her.
应用推荐