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Make sure your operations are oriented towards the latter, and today, recognize the pioneering work of community managers.
FORBES: Why Every CMO Should Celebrate #CMAD
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Though Seattle and Portland are both pioneering liberal-minded cities with strong community roots, they have long traded jibes on non-sporting matters, such as the quality of their brew pubs, the hipster rating of their alternative music scenes and the potency of their single origin micro-roasted coffee.
BBC: Football fever hits the Pacific Northwest
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The two set up a hospital for mine workers after raising money from the community - the Shaheed Hospital in Dallirajhara is still cited as an example of a pioneering health initiative in India for the poor.
BBC: Dr Binayak Sen: Tribal doctor
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The Section believes that the work of ERMIS represents a pioneering effort in an area of vital concern to all international organizations, as well as to the broader international community.
UNESCO: 1991 - 17th Session - Rome - SIO/91/REC-2
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One pioneering study in 2002 by Avshalom Caspi and Terrie Moffitt of Duke University genotyped over 1, 000 individuals in a community in New Zealand and assessed their levels of antisocial behavior in adulthood.
WSJ: Neurocriminology: Inside the Criminal Mind