Superimposing logos or other advertisements on to the centre-circle and penalty areas of the pitch will, for example, not be allowed while play is under way, and superimposing logos on to players or spectators is forbidden altogether, as is the use of the air-space above the pitch (so no more floating deodorants).

ECONOMIST: Virtual advertising

Once having done so, they can pitch their products and services to the charity and its inner-circle of well-heeled donors.

FORBES: Charities No Better At Investing Since Madoff