By all accounts the pizza was a thin, charred pie with just tomatoes, but it launched an industry.

NPR: Pizza Goes Back to Its Roots

The best three in town are easily the top three in New England, all offering the local "clam pizza" (a white pie - tomato-free, with mozzarella or ricotta cheese - plus local clams).

BBC: Where is the US's best pizza?

Manuel Valdes, looking out of place in the kitchen in slacks and a button-down shirt, had an idea of how to salvage the desiccated pie pulled from the pizza oven: lay on slices of chicken sausage to replace the bone-dry pieces of chicken breast.

FORBES: Magazine Article

And Ken's Artisan Pizza is the spot for great wood-fired pie, he says.

CNN: Passion for Portland triumphs

Tammy Smith of Vancouver, Wash. stops at Papa Murphy's Take N' Bake Pizza for a made-to-order, uncooked pie every other week.

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Often brandishing staves and linked at the hip by a stretch of fabric, the conjoined fellows could just as easily be two petulant pizza makers whose shared apron was stained by a tomato pie.

WSJ: The Men (and Women) of San Francisco | San Francisco Ballet | By Robert Greskovic

They eventually settled but Heinecke took his experience and turned it into a new opportunity, opening his own competing chain, The Pizza Company, that offered middle class Thai consumers dishes, including a tom yum gung flavored pie, to better suit their tastes.

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On that same call and on other occasions Schnatter indicated that the additional cost for a pizza could rise by 11 to 14 cents per pizza, however, Forbes writer Caleb Melby estimates those costs to be closer to 4 cents per pie.

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