This year, the researchers plan to expand the experiment by recruiting more participants over a larger area of Iowa, in order to see if they get better prediction data.

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The army housed them in barracks at first, but conditions became so overcrowded that by 1862 Gen Mitchel decided to embark on his visionary plan - later known as the Port Royal Experiment.

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In fact, the company had a contingency plan to revert to black drivers within six months, had the white experiment failed.

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Despite how much we trust Bungie after Halo, Destiny could very well turn out to be failed experiment and the ten year plan may have been biting off more than they could chew, even with the backing of a giant like Activision.

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The experiment itself is due to end in 2014 but residents say they plan to stay here for many years to come.

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All of the materials needed for each experiment are included, along with a lesson plan, instructions and "factoid" cards with tidbits of interesting trivia, such as the number of elements on the periodic scale.

ENGADGET

Among them is the notion that companies and individuals must stick to a plan, rather than iteratively experiment, making what Peter Sims calls little bets, and Johannson build upon by recommending purposeful bets, one that cause you to take action sooner rather than later, then learn from what happens.

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The experiment was the first of its kind, and Piscitell put together a plan and a bid to take over the distribution centers and warehouses and essentially become the landlord.

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