By enabling shoppers to feel better about a particular plastic garbage bag without emptying their wallet, Glad could well gain some goodwill and converts in the store aisles.

FORBES: Glad Trash Bags Go Greener

In hiring a spokesman, Kenneth Starr was hoping we'd forget that picture of him smiling insipidly in his driveway while holding a black plastic bag of garbage.

CNN: A Nose For Posterity