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Rising costs for raw materials like steel and plastic are one reason Chrysler and other automakers had a tough year in 2006.
FORBES: Chrysler For Sale?
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One problem facing the company, whose other brands include Sprite, Fanta, Dasani and Minute Maid, is another rise in the cost of raw materials, including sweeteners, juices, metals and plastic.
BBC: Coca-Cola warns of volatile year to come
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The price of raw materials wheat, cheese, meat and even the plastic resin used in packaging has trended higher in recent years, reflecting new claims on the global food supply from fast-growing emerging economies.
FORBES: Green Giant And Betty Crocker Can't Risk Raising Prices
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The environmental result is that the value chain sucks ever more raw materials through as fast as possible, swallowing up huge volumes of timber, steel, plastic and energy in the process.
FORBES: Sustainable Consumption Rising on the Business Agenda