So when I heard about a company that is using artificial intelligence, data scraping, and database calculations as a means to predict what seed varieties a farmer should plant to get the maximum yield from their exact plot of ground, my mind immediately started to ponder how this could be applied to marketers.

FORBES: Planting The Right Seed: What A Farmer Can Teach A Marketer

He added that there were "significant challenges" because of the waterlogged ground, and that any remains found within the burial plot would be examined.

BBC: Glasgow & West Scotland

Butt was jailed for his role as the "orchestrator" of the plot to bowl deliberate no-balls in the Test at the Lord's cricket ground in London last summer.

BBC: Salman Butt and Mohammad Amir lose sentence appeal