If your item is more than one word, you just close the phrase with a plus or minus sign.

FORBES: A New Social Media Muuver And Shaker

In an inflationary age it no longer means anything to look at a quarterly statement to see if there is a plus sign or a minus sign next to the return box.

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To make a muuvtag, you put a PLUS sign in from of something you like, or a MINUS sign in front of something you dislike.

FORBES: A New Social Media Muuver And Shaker

Mr. Johnson is right that scoring the dynamic effects can be difficult and that there are at times disagreements about even which was the sign goes, plus or minus, let alone the magnitude of the changes.

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