Mr. Horvath: We realized that fans around the world weren't seeing us as a plush-toy company but as a brand like Paul Frank or Hello Kitty.

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To your right is an open-air lounge with plush orange sofas, a coffee table stocked with games like Monopoly and Pictionary, and a white-washed writing desk that serves as a freestanding bar offering an array of cooling drinks.

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This popular five-star hotel has had five years to perfect its product, and attracts a crowd of insiders who appreciate its discreet, cosy feel, with extras like a plush private screening room and see-and-be-seen patio.

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With its gleaming white marble floor, minimalist decor and crew of white-gloved waiters bearing trays of lemon tea, the sales office at Lodha Fiorenza looks more like a plush salon than something makeshift on a construction site where a tall crane stands next to half-finished towers.

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The pocket-sized Home Made cafe provides plush couch seating and flatbread pizzas built on Italian staples like parmesan cheese, arugula, prosciutto and fresh tomatoes.

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Conservative is the buzzword at the Milan shows with houses like Salvatore Ferragamo and Ermenegildo Zegna opting to address the sartorial needs of the corporate warrior with pieces like double-breasted suits, handsome overcoats, Glen plaid blazers, and plush leather car coats.

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If you grow tired of French fare, the plush, popular Shang Palace at the new Shangri-La hotel offers a high-end take on Cantonese favourites like sweet pork buns or Peking duck, and recently earned a Michelin star.

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