Her RoboBrrd is a combination of fuzzy, plush toy that Pixar might have running around its studios and homemade DIY boxy robot creation.

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Even before building the app, ZeptoLab reached out to some of its 100 merchandising partners, including plush-toy maker Vivid Toy Group Ltd. and Round 5.

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Mr. Horvath: We realized that fans around the world weren't seeing us as a plush-toy company but as a brand like Paul Frank or Hello Kitty.

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London 2012 has two one-eyed official mascots, Wenlock and Mandeville, but Ennis has been the real mascot of the games for the host country -- and could probably outsell the cyclops if a plush-toy version of her went to market.

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