There are now Angry Bird plush toys, sweatshirts, flip-flops, magical NFC stickers and cookbooks.

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Merchandise ranging from Halloween costumes, apparel, action figures, and collectible plush toys will be available at select retailers, starting October 28.

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There were t-shirts, a few USB thumb drives, a bag, buttons, and stickers (there was one vendor who gave away green elephant plush toys).

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Someone had arranged some Super Mario plush toys on a windowsill.

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Expect not only a full-court promotional push across related media outlets, including America Online, the Cartoon Network and anywhere else the eyes of grade-schoolers tend to wander, but also a trove of assorted royalty-generating junk, from plush toys to school backpacks.

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Rovio in the meantime continues to exploit Angry Birds, still clinging on to Top-10 placements in most app stores and, as of earlier this year, getting just under a third of revenues from merchandise everything from plush toys to cook books.

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One of his first toys, which he still owns, was a plush werewolf that he sewed together with the help of a great-aunt.

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