There is still point of sale information of course, as well as other caches of rich data (census, scientific research results, medical data, etc.).

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"And we are looking at the information given at the point of sale, " she explained.

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Square Register serves as a full point-of-sale system for businesses to accept payments, track inventory, and share menu and location information.

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It is not uncommon for a retailer to have a set of systems for retail point-of-sale, another for e-commerce and yet another for the call center, with information entered and stored differently and in different formats in each case.

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