The Polaroid Z340 camera delivers the same instant experience that is synonymous with the Polaroid brand: a simple, quick and easy way to capture, print, share and create with snapshots from our lives.

ENGADGET: Polaroid releases Z340 Instant Digital Camera, Gaga's Grey Label snapper still on the edge of glory

MINNEAPOLIS, MN, November 8, 2011 - Today Polaroid announced the Z340 Instant Digital Camera, the next step in the evolution of the famed instant camera.

ENGADGET: Polaroid releases Z340 Instant Digital Camera, Gaga's Grey Label snapper still on the edge of glory

Since the launch of the Polaroid Land Camera in 1948, the first instant camera, people around the world have enjoyed the magic of Polaroid instant photography.

ENGADGET: Polaroid releases Z340 Instant Digital Camera, Gaga's Grey Label snapper still on the edge of glory

The Polaroid Z340 camera gives you even more options for instant printing: choose the iconic Polaroid Classic Border Logo or full bleed and contemporary 3x4'' photos.

ENGADGET: Polaroid releases Z340 Instant Digital Camera, Gaga's Grey Label snapper still on the edge of glory

Today he stands to earn millions after deftly navigating his firm through an investment in Polaroid, the has-been instant camera company that filed for bankruptcy in 2001.

FORBES: Rebound

So the firm struck a deal with Petters Group in 2003 to license Polaroid's name beyond the hopelessly outdated instant camera.

FORBES: Rebound

Made to be mobile: Designed for old and new fans of Polaroid, the Z340 camera's one pound, seven ounce, simple and intuitive features make instant printing and digital photography effortless with its rechargeable lithium-ion battery that prints up to 25 photos and 75 captures.

ENGADGET: Polaroid releases Z340 Instant Digital Camera, Gaga's Grey Label snapper still on the edge of glory