In line with the "polluter pays" principle, the EU plan also stipulates that producers would have to organize and finance the treatment, recovery and disposal of waste.
Those who choose to use this specific method should, at least if we are to be consistent about polluterpays, thus be bearing this extra environmental cost.
Last week, the Conservatives called for people who take more than their fair share of flights to pay more tax - in effect, proposing a "polluter pays" approach.
Rusbridger also supported a suggestion by Paul Dacre, editor of the Daily Mail, for a press ombudsman who could investigate serious lapses of standards on a "polluter pays" basis.