Director John Waters sent up the concept by having scratch-and-sniff cards passed out with tickets at his 1981 film, Polyester.
FORBES: Flops
Much has changed about man-made fabrics since John Waters used "polyester" as a metaphor for trashiness in his 1981 film by that name.
WSJ: Polyester Is Back in Style at Alexander Wang, Talbot Runhof, Akris
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