That ad showed a bottle of pomegranate juice with a rope around its neck.

WSJ: Regulators Sue POM Juice Maker Over Health Claims

Pom claimed that Ocean Spray had misled consumers by selling a Cranberry Pomegranate juice blend with less than 2% pomegranate juice.

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"Pomegranate juice contains the highest antioxidant capacity compared to other juices, red wine and green tea, " said Professor Michael Aviram, who led the team.

BBC: NEWS | Health | Pomegranates: the fruity panacea

The biggest experiment, with 289 patients, used ultrasound on the neck to test whether drinking pomegranate juice reduced hardening of the arteries in heart patients.

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Maybe next President Obama will propose a special tax on soda pop to contribute to a Trust Fund that can investigate ways to promote the drinking of wheatgrass and pomegranate juice?

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POM's pomegranate juice is widely available at grocery stores.

WSJ: Regulators Sue POM Juice Maker Over Health Claims

The safety of pomegranate juice is not in doubt.

FORBES: New POM Campaign Slaps FTC And Asks Public to 'Judge'

Iranians are deeply proud of their national cuisine, which includes such dishes as fesenjan - a meat stew with a tangy sauce made of pomegranate juice and ground walnuts, as well as the ubiquitous kebab.

BBC: Iran makes huge ostrich sandwich

That night, as Mr. Karzai waited for Mr. Obama kebabs, Kabuli rice and fresh pomegranate juice at the ready he received a phone call from Bagram: The American president would not be coming to dinner after all.

WSJ: Hamid Karzai: Our Man in Kabul?

Basically, the FTC judge this week said that Pom no longer can make advertising claims that the ancient juice actually helps cure or mitigate specific diseases such as cancer but that it can continue to promote pomegranate beverages as good and healthy for the body in general ways.

FORBES: New POM Campaign Slaps FTC And Asks Public to 'Judge'