"The organic nature and evolution of this has been just incredible, " says Bob Frankel, chief operating officer of Cudlie Accessories, Poochie's parent company.

WSJ: Out With the Studs and Slits, In With the Sparkles and Twirl

And then I also loved Jane Mansfield, because Jane Mansfield had the blonde hair and had like the poochie lips and the mole and all this.

NPR: Etta James: Still Singing Her Song

The only hint of a pop song is an orchestration of Victor Young's "Poochie, " from 1941, which appears briefly during the scene where Scottie and Judy are dancing in the Fairmont Hotel.

NPR: 'Hitchcock's Music' Scores Big on Suspense

Poochie's reputation for creating hot nails has drawn customers and fellow nail techs from across the United States and the Caribbean at a time when mainstream America is catching up with Europe and Asia in embracing elaborate forms of nail decor.

CNN: On main street and the runway, nail art is the new lipstick