We have to be smart about recognizing which bits of pop-culture phenomena have mass appeal and which are just the inside jokes of our industry.

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"It's clever meets sexy, " or, in industry parlance, "the convergence of Super Bowl big time spot meets pop culture, " he says.

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There is a reason why shows like the Jersey shore and Buck Wild are pop culture sensations and for whatever reason, the GOP has arrogantly ignored what for most of us in the entertainment industry have known as, common sense marketing.

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