If CBS can convince advertisers that the older generation is an attractive market to target as well given higher disposable incomes and greater potential for purchasing consumer goods like iPads, smartphones and other popular items that younger generations might already own, then it could see a rebound in pricing trends.

FORBES: Advertising Turnaround Takes CBS To $25 For Starters

Kraftfoods.com is one of the most visited consumer goods food and cooking sites, and HSN, likewise, is among the 10 most popular in the e-commerce space.

FORBES: Kraft, HSN Tie The Knot In New Multi-Brand Partnership