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He acknowledges that eBay is helping popularise the concept of bidding for goods and services.
ECONOMIST: A market too far
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Beauvoir and Sartre helped to popularise a modern ideal of a male-female union of the minds.
ECONOMIST: French muses
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The Spanish government has been trying to popularise the text by handing it out at football matches.
ECONOMIST: Charlemagne
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Global institutions such as the World Bank and the World Economic Forum have helped to popularise entrepreneurialism.
ECONOMIST: Emerging markets are teeming with young entrepreneurs
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The Centre Court housed less than 10, 000 spectators, with standing for 3, 600, which helped popularise the game.
BBC: The start of something special
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Although Mr Lieven does not popularise history, he inevitably touches the nerve points of modern power politics.
ECONOMIST: Russia's war against Napoleon
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Comically, Greenpeace is now considering a plan to promote its e-waste campaign via podcasting a technology that Apple helped to popularise.
ECONOMIST: Not very, according to Greenpeace
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Several new restaurants in Hanoi have helped to popularise old-fashioned medicinal wine.
ECONOMIST: As communism crumbles, a great cuisine revives
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Samsung helped popularise the so-called "phablet" category - in which phones approach tablet dimensions - with its original 5.3in Galaxy Note in 2011.
BBC: Samsung unveils 6.3in Galaxy Mega smartphone
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VMware, however, the virtualisation technology it has helped to popularise is here to stay and will transform the economics of computing in the years to come.
ECONOMIST: Virtualisation
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"But Prevent must also recognise and tackle the insidious impact of non-violent extremism, which can create an atmosphere conducive to terrorism and can popularise views which terrorists exploit, " she said.
BBC: Updated anti-extremism strategy published
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His arrival in Paris helped popularise the American cause.
ECONOMIST: America's Founding Fathers
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As for the family's attempt to popularise Camilla Parker Bowles, the woman Charles would like to marry, she will inevitably be compared with a rival sanctified by death, as will the royals themselves.
ECONOMIST: A modern mourning for a modern star