Callahan's favorite group now is consumer discretionary, the standard portmanteau industry classification that includes retailers, automakers and advertising companies.
Since Google can't be the only multibillion-dollar technology company having all the home energy monitoring fun, Microsoft's jumping in with "Hohm" -- like a portmanteau of "Home" and "Ohm, " get it?
Sadly, the one thing it can't be used for at the moment is an actual USB joystick, although Portmanteau hopes to add that feature before it ships, or roll out a firmware upgrade later failing that.