Earlyman is focused on consumer brands and service firms, specializing in branding, positioning and marketing.
Did Sainz cross a professional line by positioning and marketing herself as babe-sports-reporter.
FORBES: All Eyes On Ines Sainz Sexual Harassment Controversy
The concepts of segmentation, targeting, and positioning have been the marketing mantra for many decades for a reason.
Reckitt puts its success down to management, marketing and the positioning of its brands.
Our marketing outlay was critical in positioning us to capture market share in 2010, when budgets rebounded.
But now in its third year of ownership by Geely of China, the surviving Scandinavian auto brand is counting on a new marketing campaign and more confident positioning to spark an American revival in the short term while waiting for a fresher, broader product line to provide long-term prosperity.
FORBES: Unapologetically, Volvo Aims Its New Campaign At True Believers
Now it is powering growth by being a pioneer in positioning its brand and services, with movement marketing.
The Nano's marketing problems began with its product positioning.
Deep inside the organization someone has to oversee the supply chain, the marketing, the launch program, the competitive positioning against Apple.
FORBES: Samsung's Incredible Program for Q2 Highlights Signs of Weakness
The marketing for Iron Man 3 has been intense, positioning it as one of the must-see movies of 2013, and after that huge overseas opening, the hype is about to kick into overdrive.
In the fourth quarter, the company plans to increase sales of LCD TVs by expanding marketing of CINEMA 3D Smart TVs and enhancing its premium brand positioning with the new Ultra HD TV.
ENGADGET: LG records a 'solid' $138.57 million net profit for Q3, keeps the positive trend going
If Peter Moore (who runs our marketing) was here, he'd tell you about brand and positioning and image.
ENGADGET: The Engadget & Joystiq Interview: Steve Ballmer, CEO of Microsoft
In their seminal 1981 book, Positioning: The Battle For Your Mind, Al Ries and Jack Trout articulated a fundamental reality of consumer marketing.
FORBES: Hello More Stringent CAFE Standards, Goodbye Lincoln
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