No organization can afford to ignore the importance of a positiveinteraction, if not a long-term partnership or even a friendship in making a selling relationship work.
The companies, such as Pepsi, MasterCard, and Dial soap, provide the donations and get positive marketing and interaction with their brand when consumers play.
Unfortunately, even if you have a great company and you strive to make every customer interactionpositive, there will always be people who are prone to complain.
"More connected individuals might be better equipped to perceive social cues like facial expression" and might derive more positive experience from social interaction, writes Dr. Dickerson in a recent paper.
The study also found that 60% of respondents reported a high likelihood to make a purchase based on an in-person interaction and that 67% of offline conversations are mostly positive.