In dozens of small patient trials staged over three decades, cognitive behavioral therapy has been shown to be surprisingly effective in quelling an ever expanding array of mental maladies: depression, anxiety, panic attacks, obsessive-compulsive disorder, post-traumatic stress syndrome, bulimia, hypochondria--even insomnia.

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Kyle helped establish the nonprofit Fitco Cares Foundation to enable veterans battling post-traumatic stress syndrome get access to exercise equipment.

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And it frankly has a corker of an idea at the center of its story: a superhero suffering from post-traumatic stress syndrome.

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He also became a best-selling author, a reality TV personality, a supporter of fellow vets suffering from post-traumatic stress syndrome, an avid hunter and an outspoken opponent of gun control.

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Suddenly there he was on TV, the very picture of post-traumatic-stress syndrome, hands waving, fright frozen on his face, telling the world that the Cisco sky was falling.

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