"potato chip conditions" describe a dry, pine-needle carpet that crunches when you tread on it.
In the 1970s he managed a potato chip plant for PepsiCos rapidly expanding Frito-Lay division.
Chuao staffers crush chips by hand for the Potato Chip Bar so the chocolate is interspersed with chunky potato chip pieces rather than salty dust.
The Pauls, who are both 76 years old, have been married for 55 years, and Mr. Paul says his wife has never made a bad meal, except for a potato chip-topped tuna casserole that was never repeated.
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But when she presented 24 flavors of jam, customers walked away, because they were so overloaded by the choices that they stuck with the status quo, which in this case meant keeping the cart rolling down towards the potato chip aisle.
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Now, she keeps a couple packs of jerky in her desk at work for when she gets a potato-chip craving.
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My journey began in a potato-chip factory in Irving, Texas, outside Dallas, where PepsiCo is working on innovations in sodium reduction.
Heinz has contributed know-how to a potato-chip joint venture with Senwes.
In a series of interviews in and around Los Angeles in recent days at a Latin restaurant she owns, in meetings for her charitable foundation, and on-set as she acted in a potato-chip commercial Ms. Longoria shifted back and forth from high-wattage performer to nerdy student of politics and policy.
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How it worked: The researchers inserted brightly colored chip markers into specially designed tubes of Lays Stackables potato chips at regular intervals to indicate portion sizes.
Lays Potato Chips recently launched a Facebook contest asking U.S. fans to help create its next chip flavor for its 75th anniversary next year.
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