Then, apply it to each potential customer or audience group: how could it fit?
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For approaching a potential customer with a view to making them a customer is indeed illegal.
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Holt said that any firm that runs a lot of Java is a potential customer.
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Earlier this year I met with Educational Services of America, a potential customer.
It is considered bad manners and bad business to call a potential customer without an introduction.
So does Gale, even though it has only one such potential customer, United Technologies, the industrial conglomerate.
Getting potential customer feedback (customer development) is the most crucial startup step and most often glossed over.
It focuses on buyers: understanding their problems and opportunities, and how that differs across the potential customer base.
An efficient way to qualify a potential customer is to determine the size and availability of their budget.
And I wondered is this app your competitor, a potential customer, both, neither.
If we tack on Y, Z, D, E, and a little F, then our potential customer pool just exploded.
Since nearly everyone with a wallet and a bank account is now on Facebook, your potential customer is out there.
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AOL's software must provide a bright and cheerful point-and-click interface that would win over even the most technophobic potential customer.
You should ask your potential customer key questions like: Who can offer the best advice in buying their life or home insurance?
But Apple presumably knows its potential customer base better than I do.
Every post, whether on a blog or a Twitter handle, is an opportunity to tell a story and engage a potential customer.
Many large companies look at a credit rating for a potential customer and if it looks good most are ready to do business.
From their calendar, they can use a click-to-connect feature to find an open time to show that property and notify the potential customer simultaneously.
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Think about this: the more you show or tell a potential customer about your product, the lower the chances they can give you better ideas.
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Her staff had to be trained to understand the new class, how a potential customer could get the Groupon discount and how the process worked.
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Cheapflights.com, for instance, asks travel firms to pay whenever a potential customer clicks through to an advertiser's website or clicks to obtain their telephone number.
Varsano uses the custom-built display to filter, sort and display the aircraft that are on the market based on interactive input from the potential customer.
This might seem like a recipe for confusion, but it also means that that Samsung has a phone to suit pretty much every potential customer.
But Tim says bad debts are only 0.3% of sales, and with small business increasingly dependent on technology, the potential customer base has scarcely been tapped.
In addition to multiplying the potential customer base severalfold, the rollouts provide a good opportunity for taking stock of the progress NIM has made so far.
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But it wasn't until earlier this month, when a potential customer, impressed with what Peterson could dig up about ethanol imports, asked Peterson about the iPhone.
There is nothing to prevent traders knocking on doors, although there are rules on what they can do once they gain entry to a potential customer's home.
There must be many parts of this huge potential customer that could use the technology my company sells, the training we provide, the consulting that we offer.
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But to be successful at the McKinsey interview process, candidates must do more than simply answer questions and talk about things like potential customer segmentation and indirect competitors.
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"Someone who applies for a bank-teller position might also be a customer or potential customer, and we were letting those applications fall into a black hole, " she says.
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