Al Gore wants the JWP index because it gives him options beyond just being a candidate - credibility, the power to influence the masses of people is social capital in the sense that he can eventually save that up and spend it.

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So what are the keys to bringing the power of big data to the masses via this type of small data approach?

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Put simply, virtual networks and communities around the world have democratized the ability for anyone to rise to power and influence the masses.

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By the end of last year, Zoom had enough computer power to open its search engine to the masses--and to process credit-card payments.

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However, as long as Chavez was in power, the effervescence of his charisma, his ability to communicate with the masses, and his image as the protector of the poor overcame the reality of the conditions in which they were living.

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This could, in fact, be an opportunity for the company to adopt a more open approach to its app ecosystem (similar to what Adobe is attempting with their new HLML 5 tools) that will continue to engage both power-users and the masses.

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In the era of reality TV, social media fluency and the ever-growing list of figure heads, celebrities have more power than ever before to mobilize and engage large masses of people.

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