Some of the most efficient forms of marketing are viral, social, and effective PR (public relations).

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How consumers obtain information on products and services is moving from traditional advertsing and PR (public relations) focused through mass media to networks with common interests in social media.

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Richard Laermer, chief executive of RLM PR, a public relations firm in New York, has no problem being aggressive.

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Shari Bayer, owner of culinary and hospitality PR company Bayer Public Relations (BPR), started out in restaurants, went to culinary school, then landed at a PR firm before realizing she really wanted to work for herself.

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So too does a study from Georgetown University and Ogilvy PR, a public-relations firm, which finds that Americans who back causes through social media are often active in other ways too.

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Previous Work Experience: Ran business development at Be Inspired PR, a leading boutique public relations firm serving the bridal industry.

FORBES: Connect

Some airline customers may not be fragrant paragons of exquisite taste, but attacking them online is a public-relations (PR) disaster that raises the question of whether the two firms have done enough to educate staff about acceptable use of the internet.

ECONOMIST: A tale of two airlines and their Facebook fiascos

Continue advertising the day with local blogs in your community (see if your area offers a Patch in it), working with your PR team to get local TV coverage if your business is represented by a public relations firm, and spread the word through friends and family on Facebook and Twitter.

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