Ortiz also had practical reasons for writing the book this way.

FORBES: The Postmodern Book: Written On A BlackBerry, In Airplanes

The session also included a practical exercise on news writing.

UNESCO: Communication and Information

These few examples are reflective of the type of thought-provoking and practical topics Ben touches on in his writing.

FORBES: VC Blogs You Should Follow (and Why): Ben Horowitz

In the wider world of writing, there can also be more practical reasons.

BBC: The Two Ronnies script

As a journalist writing about estate planning, I like to combine real life stories with practical advice.

FORBES: Ten Common Estate Planning Mistakes (Free Webinar)

The final item of the programme was a practical exercise in which participants divided in five groups competed in selecting a subject, writing a headline, intro and the first ten lines of the article.

UNESCO: Communication and Information