Film distributors have preconceived ideas about which films will be really successful.

FORBES: Management myths

He added that opponents of the agreement were wedded to "preconceived ideas and prejudices" and were failing to take account of current realities.

BBC: EU trade agreement with Peru and Colombia backed by MEPs

Film distributors have preconceived ideas about which films will be successful.

FORBES: Which Best Practice Is Ruining Your Business?

In its negotiations with the service, the DRC is encouraging chief fire officers to look at each case on its individual merits, rather than make assumptions based on preconceived ideas about disability.

BBC: NEWS | UK | Why disability is no bar to firefighting