Now we hear allegations that hedge fund managers have select, preferred customers who can move in and out of funds hassle-free while other investors remain stuck.

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Steven Lindsay, a licensed insurance agent and a lobbyist for the California Association of Health Underwriters, says that in some circumstances, insurers will give steep discounts to preferred customers.

NPR: Age, Gender Skew Group Health Care Rates

They have target markets, sales goals and preferred customers.

NPR: Age, Gender Skew Group Health Care Rates

In fact, Caparso says that in 2009, 95% of all US customers preferred NOT to outsource payments as opposed to Europe, which was only 20%.

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But the difference then was that many if not most customers preferred the option to survey and select their goods, quickly or slowly as desired.

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We are not and probably will never be preferred, gold-plated customers.

NPR: Age, Gender Skew Group Health Care Rates

Traditionally a player that has preferred going after high-value contract customers, the largest wireless carrier in the U.S. warmed up to prepaid subscribers over the holidays with a double-data promotional offer.

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They include people who buy Business Select Fares, Rapid Rewards Members with A-List and A-List Preferred status, and EarlyBird Check-In customers.

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The individual mandate, by forcing everyone to buy medical insurance or to pay a fine, was intended to force those who preferred not to purchase insurance to do so in order to subsidize the other customers and their insurance companies.

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