The wild card is S40, where WhatsApp has a preload deal with Nokia.

FORBES: WhatsApp - The Biggest Social Network You've Never Heard Of

Vendors should preload software, eliminate any confusing DOS-based applications, and make often-used features easier to access, Whalley says.

CNN: Technology - Intel: Make PCs simpler

In one, airlines preload content and specialized in-flight applications onto tablet computers that flight attendants then distribute in the cabins.

WSJ: Some Airlines Lend iPads for In-Flight Entertainment Systems

In addition, AMD and BlueStacks are currently working with leading OEMs to preload the AppZone Player on upcoming AMD-powered devices.

ENGADGET: BlueStacks teams with AMD to optimize Android App Player for Fusion, Radeon chips (video)

Sprint has created an explanatory website for Mobile Wallet and wants to preload the feature on Sprint smartphones this year.

FORBES: Sprint Recruiting 'Mobile Wallet' Developers To Outrun Rivals

Dell, which chose to preload Red Hat exclusively, is a notable exception.

CNN: The big business of Linux

The SteamTV's CEO says they'll only be shipping 2.2-running units come October and with a supplemental GetJar app store since it cannot preload Google's Marketplace because of restrictions.

ENGADGET: StreamTV Elocity A7 tablet packs Tegra 2 and Android 2.2, coming to Amazon for $399 in September

So good in fact that you should go ahead and download our app and preload it on your loved one's iPad that you bought for them for Christmakwanzakah.

ENGADGET: Kayak iOS apps get unified, see redesigned user interface and autofill assistant

In the app you would preload your videos or slide shows, and the app has to recognize the place in the videoconference where the object should appear and know what to do with it.

FORBES: Magazine Article