Prosecutors until now had made few details available, despite pressure to do so from the governor, who criticized leaks to the press and lawmakers who clamored for more details as they craft legislation on mental health and gun control.

NPR: Arsenal Of Weapons Found In Newtown Gunman's Home

No PR firm can guarantee you editorial stories, but good publicists craft your press release or pitch letter (less formal presentation) to interest the media.

FORBES: By Robert Wynne