Among the hits he is responsible for: The Secret Life of the American Teenager, Greek and, most recently, Pretty Little Liars.

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That conversation about "Pretty Little Liars" goes on all the time.

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Five years later Alloy sold a concept called Pretty Little Liars--something of a Desperate Housewives for teens--to the CW for a television series and to HarperCollins for a book.

FORBES: Teen Machine

ConnecTV's SocialTV Timeline also puts front and center "guest star" chat with stars from hit programs "Pretty Little Liars, " "Dancing With the Stars, " and "X-Factor, " as well as Super Bowl and Heisman Trophy-winning sports celebrities.

ENGADGET: ConnecTV adds SocialTV Timeline for mobile, puts chats with stars on a second screen

Among the "guest stars" showcased in ConnecTV chat: Keegan Allen of ABC Family's "Pretty Little Liars, " Val Chmerkovskiy of ABC's "Dancing With The Stars: All-Stars, " Apollo Nida of Bravo's "Real Housewives of Atlanta, " Beilee Madison co-star of Billy Crystal's "Parental Guidance, " Chris Rene of Fox's "X-Factor, " Super Bowl XXXIV champion and St.

ENGADGET: ConnecTV adds SocialTV Timeline for mobile, puts chats with stars on a second screen