Since options, at least on a percentage basis to the price of the stock, are relatively inexpensive, it makes so much sense to diversify and it makes so much sense never to completely expose yourself to only one side of the market, no matter how confident you are in your appraisal.
From the beginning the challenge was coming up with an inexpensive catalyst that could be reused in the reactor, driving the cost of the process below the market price of gas.