The company cuts marketing and installation costs by allowing clients to go online to obtain a pricequote and preview how a photovoltaic array would look on their homes.
ISE's system will match orders at the midpoint of the National Best Bid and Offer, which is the current quote system traders use to price buy and sell orders.
The maker-taker markets about 20% of the time are the better price, so they are competing, and they are providing a great quote and it's an ecosystem that's working extremely well.