Bezos is applying the same management principles across a range of previously separate and distinct business activities.

FORBES: What Has Steve Jobs Wrought?

As the number of registered and unregistered money managers has exploded in the last 30 years, the business of money management has lost touch with these ethical principles.

FORBES: Everyone Wants Kool Aid: Pruning the Money Management Tree (October 29, 2008)

It turned out to be partly a self-help book, partly a management manual, and partly a treatise on the principles of natural selection as they apply to business.

NEWYORKER: Mastering the Machine