Mayersohn declined to discuss specific sales figures, but he did say that the margins on self-published books are very good (do I detect shades of Amazon here?), even better than those of the print-on-demand traditional books.

FORBES: A Limited Inventory, But Some Interesting Titles Too

The company hopes to build demand by pitching them as cost-saving "print on demand" machines that work best when connected to HP computing hardware.

FORBES: High-Speed Selling