The Honda CR-V and Chevrolet Equinox are also good gear carriers, as are the Toyota Prius and Prius V.
In the ads, Ford also depicts C-Max in a more flowing shape than Prius v though the cars, elongated hatchbacks, have similar profiles.
FORBES: Ford C-Max Tries To Prey On Weaker Member of Prius Family
The first TV ads for C-Max, this fall, focused on the fun and driveability of the car compared with that of Prius v.
FORBES: Consumer Reports Zings Ford Over Hybrid Mileage Ratings
In the ads, Ford uses an old-school but engaging 2-D-animation technique and directly compares C-Max to the Prius v, the larger Prius nameplate introduced last year.
FORBES: Ford C-Max Tries To Prey On Weaker Member of Prius Family
C-Max is about 300 pounds heavier than Prius v despite a smaller footprint, and has about the same amount of passenger space though a bit less cargo room.
FORBES: Ford C-Max Tries To Prey On Weaker Member of Prius Family
That car, still by far the leading hybrid-only brand, is on track to sell maybe 150, 000 units in the U.S. this year, while Prius v has sold about 32, 000 so far.
FORBES: Ford C-Max Tries To Prey On Weaker Member of Prius Family
But any consumer comparing the C-Max Hybrid and Prius v also quickly will see that Ford claims 47 mpg overall for C-Max Hybrid while Toyota claims only 40 mpg for Prius v.
FORBES: Consumer Reports Zings Ford Over Hybrid Mileage Ratings
By comparison, many of the hybrid and plug-in models making the Greenest Car list this year are practical enough to be everyday drivers, including two family friendly station wagons, the Toyota Prius v and Ford C-Max Hybrid.
Toyota is banking on the success of new and restyled vehicles, including the Camry, Camry Hybrid, and Prius V, which will be joined this year by a plug-in hybrid Prius, set to be shown on Tuesday in Detroit.
Toyota is making bold moves in this direction by rolling out new hybrid models under its Prius brand: a station wagon called the Prius C and a tiny, ultra high-mileage Prius V, joining the original four-door hatchback later this year.
To wit: While Ford is eager to put C-Max against Prius v and therefore be counted as worthy of comparison with the magnificent Prius brand, C-Max notably is not being compared with the original and still-dominant Prius hatchback with which most American consumers are familiar.
FORBES: Ford C-Max Tries To Prey On Weaker Member of Prius Family
Additionally, initial sales data show that C-Max is stealing hybrid sales away from other brands at an impressive clip: Its conquest rate is about 64 percent, with Prius and the Honda CR-V ranking as the top nameplates abandoned by customers in favor of C-Max.
FORBES: C-Max Delivers On Ford Game Plan: Take A Bite Out Of Prius
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