There is also the thorny question of how Facebook could comply with the Children's Online Privacy Protection Act (COPPA) inAmerica, which was designed to protect children under 13 as they use the internet.
Many observers expect mobile telehealth to take off in mobile-loving South Korea and Japan, but to lag behind inAmerica, where consumers are more likely to raise privacy concerns.
Despite its "don't be evil" mantra, the company has dropped off the list of the 20 most trusted companies inAmerica, according to data released Monday by the privacy-focused Ponemon Institute.
And in the United States, the Electronic Privacy Information Centre, a non-profit group, has asked America's Federal Trade Commission to see if Facebook's approach to privacy violates consumer-protection laws.