To boost returns, Park says, he'll focus on core brands, boost ad spending, pare the number of wine-stock-keeping units and reduce the low-margin private-brand business for European chain stores.
For the entrepreneurial business person, it takes discernment and continuous discipline to distinguish between the private genius of brand definition .
At first they also pushed their own private-label brand PCs before realizing they couldn't match the resources of a Compaq or a Dell.
So he opened Cordillera in Cusco, Peru, a 550 square foot store to sell camping equipment apparel and footwear to tourists including North Face, Columbia, and Alpinex, a Cordillera private-label brand made in China.
Penney also is launching in-store boutiques for its new private-label lingerie brand, Ambrielle.
Like the broader credit-card industry, delinquencies on store-brand or private-label cards are slowing.
So beginning about five years ago, the military took a cue from the private sector and allowed brand names on some gear issued to soldiers.
Dillard's Inc. ( DDS - news - people ) caters to middle- and upper-middle-income women, selling name-brand and private-label merchandise with a focus on apparel and home furnishings.
After years of financial uncertainty, a rise in concern levels about multiple social and environmental issues, not to mention a fraying of trust in organizations both public and private, these ultimate brand advocates must do what all smart and successful brand managers do: Ensure that people know what makes their brands different in ways that matter to consumers and other corporate stakeholders.
"They're starting to lay out stores differently, with better merchandise like private label food and more brand-name apparel, " says Dreher, who also stressed that a more decentralized approach to inventory management figures will help Wal-Mart do a better job stocking stores based on local tastes in each market.
Most of the private schools operating abroad license their brand names to a local partner.
The document, drawn up by Sheffield City Council, aims to boost employment by promoting the city as a "brand" and encouraging private firms to set up.
There has long been a place for private-label or house-brand makers of everything from washing machines to mayonnaise sometimes the brand companies themselves peddled excess output that way.
Going private will allow them to re-brand and rebuild without the market's influence and ever-watchful eye.
We present each offer to the highest-end member base in private sales and create desire for the brand.
Retailers often mimic the trademark and packaging of a top-selling brand to stimulate sales of private label offerings.
For a private company, marketing a service and a brand, reputation is all.
The University of Dayton, a private, Catholic university, uses the initial brand experience and subsequent touch points with prospective students to address its recruiting challenge.
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At the start of the year, New Delhi lawmakers said they would allow for multinationals and foreign investors in general, including private equity firms, to acquire multi-brand retail outlets.
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Without the benefit of a large brand name behind them, small private labels like ILF and Ellen Christine Millinery must work twice as hard to be seen and worn.
In 2002 Mike tried another tactic to raise funds for acquisitions, launching Epic Brand Investments, a closed-end private equity fund listed in London.
At one of Playboy's first big bashes after going private in 2011, much seemed as usual for a brand that has embodied American hedonism for nearly 60 years.
The reporting for this post was made possible by financial support from State of Green, the official green brand for Denmark, and a public-private partnership founded by the Danish Government and industry.
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Earlier this year, Brazilian plane maker Embraer appointed actor Jackie Chan as its brand ambassador in a bid to boost sales of private jets in the Chinese market.
With private equity firms already lining up, the final outcome of where the brand roster ends up is complex.
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The Co-operative said its expansion had been made possible after changes to the Legal Services Act, which allows a major brand to offer a range of consumer legal services previously only available from private solicitors.
Now that Clinton is a private citizen, she can steer clear of the crossfire for a couple of years while building her brand and her bank account.
These are the latest of several moves that the brand has made since it was purchased in 2007 by Pallinghurst Resources, a London-based private equity company, from Unilever, a consumers products company.
In the last few years our private lives have been inundated with junk mail and our mailboxes real and virtual are filled to the tipping point with brand magazines and offers.
The quality of private-label goods has improved, making it harder for consumers to discern any difference between a store's brand and a more expensive rival, particularly for commodities such as paper towels or milk.
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