Many offer private label card credits or store specific cards and could use swipe fees to steer shoppers toward these products.
FORBES: New Credit Card Swipe Fee Rules Are Good News For Shoppers
The card loan portfolio came with a large number of private label deals and catapulted the bank to the third position in the private label card industry after GE and Citigroup.
FORBES: Citi Cards Is Back And Snaps Up Capital One's Best Buy Card Portfolio
Improving credit trends could slow the retreat of private-label card issuers.
WSJ: Store-Brand Credit Cards Boom
The private-label corner of the U.S. credit-card market is enjoying a resurgence as fewer Americans fall behind on their payments.
Like the broader credit-card industry, delinquencies on store-brand or private-label cards are slowing.
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