The private-label corner of the U.S. credit-card market is enjoying a resurgence as fewer Americans fall behind on their payments.

WSJ: Store-Brand Credit Cards Boom

Improving credit trends could slow the retreat of private-label card issuers.

WSJ: Store-Brand Credit Cards Boom

Like the broader credit-card industry, delinquencies on store-brand or private-label cards are slowing.

WSJ: Store-Brand Credit Cards Boom