But he gets ten-times leverage by launching a prize, and 100-times leverage by supporting a prize-giving organisation.
The awards are traditionally seen as the second most important prize-giving ceremony in the Hollywood calendar, after the Oscars.
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Then there were the ceremonies themselves: the prize-giving in the afternoon of December 10th and the dinner in the evening.
The prize-giving ceremony was preceded by a dinner, and followed by music and dance performances, a comedian and a fashion show.
Barry Manilow, Elvis Costello and Jamiroquai will perform at the Oslo event on 11 December - one day after the prize-giving ceremony.
The Nobel Foundation seems to have a taste for controversial prize-giving.
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Mr Hartwell said he was open to suggestions for a suitable venue for next year's prize-giving ceremony, but that it would not be a black tie event.
CNN's Candy Crowley said Obama went out of his way to show that this announcement is not a consolation prize by giving Richardson a solo news conference.
As others have pointed out, by giving the prize to Obama, the Nobel judges are actually honoring U.S. voters for having what the judges and much of Europe see as the wisdom to reject policies of the Bush administration.
Jagland has been responsible for the Committee since 2009, when it famously made another surprising decision: giving the Peace Prize to President Barack Obama.
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Giving the Nobel to the Residency Match reminds me of another Nobel Prize in economics.
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Personally, I am not comfortable in giving implicit support to a government that has jailed a Nobel Peace Prize winner by switching into renminbi.
In addition, the Ben Heck bobblehead contest continues, giving viewers a chance to win show t-shirts and the grand prize bobblehead.
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Giving voice to these expectations this week was this year's Nobel Peace Prize laureate, Martti Ahtisaari.
The Shanghai Corporate Pavilion at the World Expo, funded by local state enterprises, commissioned a Pulitzer-prize-winning photographer, Liu Heung Shing, to compile a book of images of Shanghai's history, giving him unprecedented access to the city's archives.
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