The right actions may require workflow or process orchestration, whether manual or via software engines, to control the flow of work and to trigger the execution of human (or automated activities) at the right time.
What differentiates them is whether their systems require proprietary hardware and software, the level of control restaurants maintain over the reservation process and how restaurants pay for the service.
When Schwaber started his mission to solve the enduring problems of software development, his first instinct was to see what experts in processcontrol had to say.