Bundling a monopoly product with one that is competitively provided may result in the competitive market being distorted.
ECONOMIST: Economics focus
To help answer these questions, Kumar teamed with Timothy Derdenger of Carnegie Mellon University on research that culminated in their paper The Dynamic Effects of Bundling as a Product Strategy.
FORBES: Product Bundling is a Smart Strategy -- But There's a Catch
But with choice and bundling comes confusion, concerning which product offering is the best deal for you.
FORBES: Shopping Around for the Best Tablet Deal
应用推荐
模块上移
模块下移
不移动