The Jessica Simpson Collection extends into 22 product categories including shoes, apparel, accessories and fragrances.
They started with salad dressing then expanded to a whole range of other product categories.
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Could wine sales portend a move into other adult-oriented or controversial product categories say, cigarettes?
Across all its product categories, Colgate can utilize a plethora of new social media marketing tools.
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Suppliers have a better overview of pricing in their product categories, than public sector buyers do.
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Apple, on the other hand, is and has been the technology disrupter with entirely new product categories.
Of all the consumer product categories (digital cameras, smartphones, game consoles, computers, etc), tablets stole the show.
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Oshkosh bulls write that it has the No. 1 market share in many of its product categories.
The catalog, out April 1, will feature five main product categories: entertainment, meals, grocery, drugstore and gift shop.
The company entered Asia, via Japan, and launched new product categories, such as jeans, sunglasses and leather accessories.
It commands market-leading positions in savory, spreads, dressings, tea, ice cream, deodorants and mass skin care product categories.
We will continue to work together with small businesses in all product categories to lower prices for customers.
Because a megastore crosses so many product categories, it can pitch, say, the travel service to outdoor-equipment shoppers.
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The program is likely to expand to other product categories in the future.
We face a rare situation where both volume and margin expectations of several product categories have come down substantially.
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During the first six months of the year, all product categories contributed to the growth, the Rome-based company said.
To keep growing faster than competitors Lenovo has been seeking out new product categories where it can make an impact.
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The company further said that it will reverse some increases in product categories where its market share was eroding.
It designs its websites to enable its products to be sold by the company and by third parties across dozens of product categories.
With more than 40 product categories from used books to gourmet food, it manages to offer customers selection and simplicity.
Sony, which was once a market leader in various product categories, has seen its fortunes plummet over the past few years.
The big product categories that will dominate the CES show floor next week, according to manufacturers and analysts, are not revolutionary.
We continue to see wholesale collapse of some product categories that are seeing their functionality absorbed by tablets and smart phones.
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Tablets represent one of the hottest and fastest growth consumer product categories and will likely remain so over the next several years.
The survey asks consumers whether they think the brand can move into many different categories, only related product categories or has limited reach.
Lazaridis identified what he sees as three distinct product categories: communications devices like the BlackBerry, mobile computing platforms like the PlayBook and smartphones.
The top-performing online product categories were digital content and subscriptions, event tickets, jewelry and watches, consumer electronics (excl. computer peripherals) and computer software.
It features a 256-color high-resolution touch screen and comes with a pre-installed database of codes for 549 different brands and 17 different product categories.
Tim Cook has not yet shown that the brilliance that drove the company to successfully innovate and create new product categories is still there.
Apple, he says, will not enter any new product categories in 2011, although he sees some new things in the works, eventually including Apple-branded televisions.
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